Gentle, targeted support to help you feel your best—every single day.
All NewEra products are proudly made in North America, using carefully selected domestic and globally sourced ingredients.
Every capsule is produced in GMP-certified facilities that meet rigorous quality standards—so you can feel confident in what you're taking, every single day.





We use high-quality, purposefully selected ingredients that are easy to recognize and even easier to trust.
Thoughtful support designed for women 40 and beyond.
Every capsule is made to support your body gently—so you can feel good about what you're putting in it.
Clean Ingredients. Clear Purpose.
Made for the Changes No One Talks About




At NewEra, we create gentle, effective supplements for the season of life when your needs change—and so should your support. From everyday energy to navigating hormonal transitions, our formulas are designed to meet you where you are.*
Eleanor W, 65
"Aging doesn’t mean giving up comfort. I’m 65 and believe in aging with strength and grace. Protect helps with bladder control, but it also makes me feel more balanced overall. I don’t have to plan my day around bathroom breaks, and that’s a big deal for me.”
Linda P, 61
I can finally enjoy long walks again.” “I love walking, but I used to have to stop and find a bathroom all the time. Since I started taking Protect, I can go longer without feeling like I need to rush to the restroom. I feel more free and confident.”
Tanya M, 54
“I don’t worry about leaks anymore. I used to have little leaks when I sneezed or laughed, and it was so embarrassing. After taking Protect for a few weeks, I noticed a big difference. I feel more in control, and I’m not nervous to go out or be active.”
Sadie Watkins
A revolutionary supplement designed specifically to support pelvic floor health in women. With its unique blend of natural, plant-based ingredients, this product stands out as a trusted solution for those seeking to enhance their well-being. The expertise of Dr. T and pelvic floor expert Alex Miller further reinforces the credibility of NewEra Naturals Protect, ensuring that users receive a high-quality product backed by scientific research.
Jill R, 46
"My pelvic floor feels stronger. After having kids and getting older, I felt weak down there. I didn’t even know that was a thing! Protect helped me feel more supported and stronger. Even my lower back feels better. I wish I had this years ago.”
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